August 9, 2012 | Not yet a subscriber to Smart Networking Success? Sign up here
Greetings from Australia! It’s been a full and exciting week for me as National Networking Week ambassador for the Australian Institute of Management. Four radio show interviews, a total of 13 live appearances, thousands of kilometers traveled, and ZERO iced coffees!
Because of the 14-hour time difference, I decided to give up my daily brew during my trip so nothing would interfere with my sleep. But cafes abound just as in the U.S. – even more so — and while cups of “flat whites” breeze past me on platters, I’ve had to be content with peppermint tea. Sigh.
Still, I can’t complain one bit. It’s been exhilarating to be on such a fast paced schedule and have the opportunity to speak with so many people. In fact, it’s been so popular that National Networking Week has been SUPER-SIZED to include 2 additional events on Monday, August 13th!
I’ll be here for another week and have been posting updates and photos on my Facebook page.
In the meantime, my team is holding down the fort back home, helping to promote two special teleclass events – the Engage & Persuade telesummit taking place right now, and our monthly Smart Networking Shift expert interview scheduled the week I get back. Be sure to reserve your seat for both right away!
To your success!
p.s. Are we connected online? I post daily tips and resources on Facebook and Twitter. I’d love to connect with you there!
FREE TELESEMINAR - ”Up-Level Your Personal Performance and Get More Time Back In Your Day” - Wednesday, August 22nd, 12:00pm Noon Eastern (9:00am Pacific)
Join me on the next SMART NETWORKING SHIFT where I’ll be interviewing performance expert and author Dan Markovitz! Do you find yourself constantly “fighting fires” and never having time for important things, like following up after events and staying in touch with key contacts? Does it seem impossible to get traction with your marketing and networking activities with all the other tasks, responsibilities, and demands you face on a daily basis? Dan’s company TimeBack Management helps to improve individual and team performance by identifying and eliminating root cause impediments to productivity. Join this FREE call where Dan will be sharing real tools you can use in your everyday work to improve your effectiveness, find greater satisfaction, and increase returns. Register for the call here and feel free to invite friends and colleagues too. All are welcome!
FREE TELESEMINAR SERIES - Join Liz and 15 Other Masters of Engagement on “ENGAGE & PERSUADE: The Effortless Path to Sales Success”
My friend Nancy Marmolejo is a well known visibility expert for entrepreneurs. She teaches you how to turn your visibility into profitability – but there’s a secret behind it all. What’s the secret?
It’s knowing how to ENGAGE so you build trust and sell effortlessly… without having to push, manipulate, coerce, or cajole.
For the first time ever, Nancy has brought together 15 masters of engagement (including yours truly) giving this topic its own stage in a very special virtual event- and I want you to be part of it as my guest… AT NO CHARGE.
It’s an all-new, powerful training series called “Engage and Persuade: The Effortless Path to Sales Success”! Engage and Persuade is unlike any other training series of its kind. It’s filled with simple yet effective things you can do to boost your level of engagement online and offline so you effortlessly:
- ATTRACT ideal clients, resources, referrals, and opportunities
- CONVERT prospects without force, coercion, manipulation or sneaky mind games
- RETAIN your existing clients so they buy from you again and again
This training started August 6th, but you can get in on the rest of the interviews continuing next week for absolutely NO COST. You can’t afford to miss out on training like this that can multiply your bottom line ten, even one hundred times over! Click here to learn more and to register.
“6 Ways to Streamline Social Media and Get the RIGHT Things Done” by Liz Lynch
A common complaint from business executives about marketing today is the time it takes to establish your brand online.
It’s a big issue, and a valid one, because responsibilities and goals of people in business seem to multiply every year, and everyone agrees that social media can eat up many precious hours.
Crafting effective content for updates can be tricky and time-consuming. And the multiple distractions that bombard you every time you go to a social network can be impossible to resist. You plan to post one tweet and end up spending an hour reading irrelevant but fascinating posts by others.
Truly profiting from social media requires strategizing and streamlining. Here are 6 pointers to help you along:
1) Be choosey. Carefully select the social media networks you will use, the content you will produce, and the time you will devote to marketing online. Consider engaging a consultant to lead you through a process for making these decisions.
2) Make a plan. Make a plan for content sharing that will be attractive to your targeted market. And commit to a specific amount of time each week. Steadily contributing to a small number of networks, sharing worthwhile content, and showing up regularly is a reliable basis for your online branding.
3) Work smart. There are two kinds of participation online: the 20% straight out self-promotion that you want to do; and the 80% listening to others and responding that builds your reputation and clout. Compose your promotional updates in a batch in advance may be composed and scheduled in advance, and take just ten minutes a day to write responsive posts in the moment.
4) Leverage the tools. Scheduling posts in advance is easy through Hootsuite. Here’s a previous post, as well, with five-tools-plus-a-bonus that make the job so much easier. How to keep it to ten minutes a day, or whatever time you allocate? Set a timer and obey it.
5) Use what you’ve got. As the executive or business owner, you want the right messages going out and the right relationships established. But that does not mean you have to do it all yourself. If you have staff, involve them in the everyday social media duties. Designate your most agreeable staffer as your online PR person. Invite colleagues to contribute. If you’re a solopreneur, consider outsourcing some of your content creation.
6) Reset your strategy. Measure results to make sure you’re not wasting time. Are the stats showing that your time spent online is paying off, as in more website visitors, more inquiries, and more sales? Take a look at them regularly. You don’t have to show huge gains every week, but some progress should be evident or it’s time to either modify your approach or switch to a new strategy.
Our next Smart Networking Shift expert interview with productivity expert and author Dan Markovitz will help you streamline your OFFLINE activities so you can find even more time in your day to get the right things done. Join us on Wednesday, August 22 at Noon Eastern!
photo credit: Tristan Martin
© 2012, Liz Lynch International LLC
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: ”Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, works with 6-figure professionals with great expertise but who suffer from “promo-phobia.” To learn how to get better known and attract the opportunities you deserve, visit www.LizLynchOnline.com.”
FROM MY NETWORKING CIRCLE - Featured Books, Programs, Resources and Events to Help Improve Your Life and Business
Become an ambassador for peace, beginning in your own life! James O’Dea’s new book “Cultivating Peace” is getting great accolades. Deepak Chopra calls it a “brilliant manifesto” and Jean Houston calls it “one of the most important books of our time.” It blends spirituality, science and social change into a new roadmap to peace — from inner to international. There’s also an ongoing campaign with free gifts from top leaders. Check it out here.
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Get “Smart Networking” on Kindle and Nook
If you’ve become an e-reader fan as I have, you hate seeing that a book you want to buy is only available in physical form. I know that’s stopped me more than a few times because I just didn’t want to add to my overflowing book shelves! If you don’t yet have a copy of Smart Networking, you can now get it on Kindle and Nook. At only $9.32 on Amazon ($10.33 on BN), it’s an investment in your business growth that will pay huge dividends. Hope you’ll check it out!
“I work with 6-figure professionals with great expertise, but who suffer from ‘promo-phobia.’ I show them how to get better known so they authentically connect with the contacts, colleagues and customers they need to grow their bottom line.”
Background and Bio: Liz Lynch is a leading business development expert, networking strategist, speaker and coach. She’s the author of Smart Networking: Attract a Following In Person & Online, and has appeared on CNN, ABC News, Fox Business News, The New York Times, The Wall Street Journal, Forbes.com, CNBC.com and BusinessWeek.com. Liz received an M.B.A. from Stanford University and honed her business savvy during her corporate career at prominent firms such as Goldman Sachs, Booz & Company, Time Warner, and Disney.
Copyright© 2011-2012, Liz Lynch International LLC, All Rights Reserved