February 9, 2012 | Not yet a subscriber to Smart Networking SuccessSign up here

I just got back from a weekend retreat in San Francisco with my business mentors Bill and Patrick and my coaching group, and boy, do I have a lot of follow up to do.

Even more so than when we convened at our first retreat in July. Because I’ve gotten to know more of their businesses more closely, I can see a lot more ways to play together and collaborate. The big topic of discussion was joint ventures and partnerships and I’m really excited about what I can create and where my business can go working with just a handful of people in this group. BUT nothing will happen unless one of us follows up.

It’s so easy to slip back into the quicksand of your to-do list once you’re back in the office. But without the follow up, all the time you invest in making connections and having conversations goes to waste. If you want to maximize your networking returns, you need a process for what to do after the event and be consistent with it.

If you don’t have this system in place, join me on February 15th on the next Smart Networking Shift expert call where I’ll be interviewing sales trainer extraordinaire, and in my book, the undisputed queen of follow up, Adrian Miller. It’s totally FREE. Read below for more info or click here to register now. 

And speaking of mentoring and coaching, I do believe every successful business professional needs a mentor/coach to help them achieve their full potential. If you’re finally ready to expand your reach, connect to the right people in person and online, and attract the opportunities you deserve, working with an expert can accelerate your progress enormously. If you think I can help, or if you’re not sure but would like to find out, contact my office to schedule a consultation.

To your success!


p.s. Are we connected online? I’m giving away some free downloads on my Facebook page. Let’s connect!

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FREE TELESEMINAR - ”You’ve Had Lunch…Now What??! Keys to Profitable Follow Up” - Wednesday, February 15th, 12:00pm Noon Eastern (9:00am Pacific)

Adrian MillerJoin me on the next SMART NETWORKING SHIFT with sales training expert and the Queen of Follow Up Adrian Miller! One of the top questions I get asked about Smart Networking is how to follow up. When to follow up? How to follow up appropriately? What happens if I don’t get a response? How long should I keep trying? For over 20 years, Adrian Miller has been a strategic ally to companies requiring results-driven, sales-level performance training and executive-level business development consulting. She’s author of the book The Blatant Truth: 50 Ways to Sales Success, and will share valuable lessons and practical strategies STRAIGHT from the trenches, including how she was hired on the 37th call she made to a prospect! Register for the call here and feel free to invite friends and colleagues too. All are welcome!

REPLAY AVAILABLE - Career Coach Caroline Interviews Liz on CBS Radio

I had a blast on Caroline Dowd-Higgins show where she grilled me on my top networking strategies for career advancement, and posed questions from listeners. Caroline is author of “This is Not the Career I Ordered: Empowering Strategies from Women Who Recharged, Reignited, and Reinvented Their Careers.” She blogs for Huffington Post and is director of career and professional development at Indiana University’s Maurer School of Law. Click here to listen to the interview (scroll down to January 24th). To learn more about Caroline, visit http://carolinedowdhiggins.com.

“After the Networking Event: 5 Simple Steps to Finessing the Follow Up” by Liz Lynch 

You had a great conversation with someone at a networking event, exchanged business cards, promised you’d follow up with each other, but never did. Does this sound familiar?
If you haven’t realized by now how slim the chances are that you’ll get a referral or be hired by someone you spoke to one time for five minutes, let me be the one to break it to you. Count your blessings if it happens, but don’t be surprised when it doesn’t.
If you go to event after event collecting business cards but never taking the relationship beyond that, why waste time going at all? While not everyone you meet will be a good candidate for an extended follow up conversation, don’t let those promising prospects and partners slide by. 
Let’s take a big step today to change that. Here’s a simple 5-step formula you can implement right away to turn those initial conversations at your next networking event into profitable collaborations: 
1) Initiate contact. 97% of people who ask for my card never do anything with it. So if you want to push the relationship forward, YOU have to take the action. For me, a follow-up email, rather than a phone call, is one of my favorite ways to rekindle the conversation. Another effective technique is to send a LinkedIn invitation. Either way, the person can reply back at a time that’s convenient for them, and if you follow the next 4 steps of this formula, you’ll increase your chances of a favorable response.

2) Jog their memory. It’s a good idea to reference your initial meeting so they remember who you are within the first sentence or two of the email. Even better is to show that you were a good listener by mentioning something they talked about. For example: “Jim, I enjoyed meeting you at the cocktail reception at the XYZ networking event last Thursday, and hearing about the successes you’ve been having this year with launching into a new market.”

3) Connect the dots. Next, say why you think it makes sense to continue the conversation. Do you have some ideas to offer, some resources or connections? Do you see some natural synergies and think there may be ways to work together for mutual benefit? You may not have something to offer until you get to know more about their business, and that’s perfectly okay. But if you do, just know that you’ll be way ahead of the game.

4) Propose a low-barrier next step. Early on in my business as I was building my network and working to get better known in my local market, I frequently proposed a face-to-face meeting as the very next follow-up step after meeting someone at an event. Now I prefer to suggest a 15-minute phone call which is a lower barrier for both of us and can be just as effective if you have a clear agenda and process for the conversation.

5) Make it a win-win. Be sure to position this next step as a way to get to know each other’s businesses and goals, and uncover ways you might be able to help. That way, the other person will feel there will be something in it for them, and it won’t be about sitting through a one-sided sales pitch.

Now, after you’ve scheduled the follow up and had the conversation, are you ready for what happens next? Be sure to join me on my Smart Networking Shift call “You’ve Had Lunch…Now What??? Keys to Profitable Follow-Up” with guest expert Adrian Miller to find out.

© 2012, Liz Lynch International LLC 

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: ”Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, works with accomplished business professionals who have great expertise but struggle to be seen and heard in a crowded marketplace. To learn how to connect with the right people and attract the opportunities you deserve, visit www.LizLynchOnline.com.”

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FROM MY NETWORKING CIRCLE - Featured Books, Programs, Resources and Events to Help Improve Your Life and Business

Join me and 11 other successful women marketing experts as we share our secrets for attracting more clients using today’s hottest online and offline techniques! I’m scheduled to present on Wednesday, February 22 at Noon Eastern on the topic of ”Lead Generation Leverage: 3 Keys to Getting Maximum Clients with Minimum Effort” but I hope to see you for the whole series! Register for this fun and informative telesummit hosted by my colleague and fellow networking expert Biba Pedron.

Imagine a gathering of some of the world’s most sought after marketing and publishing experts ready to give you the “keys to the kingdom” to get your book published, sell your book to a publisher, make your book a bestseller, and transform your business into a mega success. That’s what my friend Rick Frishman and his hand-picked team of experts will be sharing at the upcoming Author101 University event coming to Los Angeles March 1-4, 2012.  

FREE TELESERIES - “The Authentic Entrepreneur Speaker Series” February 7-23 

Have you heard yet? I’m going to be a featured speaker on The Authentic Entrepreneur Speaker series! It’s geared towards conscious entrepreneurs, coaches, and others who feel called to change people’s lives. The three weeks of this FREE virtual event are:

    • Week 1: How to show up totally authentically in your business and do it your way
    • Week 2: How to become a great speaker
    • Week 3: How to organically attract clients through speaking

Plus, you’ll even be able to get coaching from me. Sign up here to get the details!

“I show accomplished business professionals how to connect to the right people and attract the opportunities they deserve.”

Background and Bio: Liz Lynch is a top business development expert, networking strategist, speaker and coach. She’s the author of Smart Networking: Attract a Following In Person & Online, and has appeared on CNN, ABC News, Fox Business News, The New York Times, The Wall Street Journal, Forbes.com, CNBC.com and BusinessWeek.com. Liz received an M.B.A. from Stanford University and honed her business savvy during her corporate career at prominent firms such as Goldman Sachs, Booz & Company, Time Warner, and Disney.



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