March 29, 2012 | Not yet a subscriber to Smart Networking SuccessSign up here

Even though I grew up in California, one thing I’ve come to love about living on the East Coast for almost 20 years is watching the trees start to bloom. It seems to happen overnight and then suddenly Spring is here! Are you starting to see results blossom from the marketing and networking strategies you’ve put in place these past few months? Or are you still in deep winter?

One of the things I do to nurture my network — and be able to harvest more opportunities in the future — is to be a connector. While that word means different things to different people, I’ve found a definition and an approach that really resonates with me.

Scroll down to the feature article to find out more, and let me know your thoughts too. I’d love to hear from you!

Oh, and one more thing…registration is now open for our next Smart Networking Shift call on April 18th with Kristen Beireis. We’ve had amazing feedback since we launched this series in January and I hope you’ll join us! Details below…

To your success!


p.s. Are we connected online? I post daily tips and resources on Facebook and  Twitter. I’d love to connect with you there!

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FREE TELESEMINAR - ”5 Trust-Killing Mistakes You DON’T Want to Make When Networking” - Wednesday, April 18th, 12:00pm Noon Eastern (9:00am Pacific)

Join me on the next SMART NETWORKING SHIFT with trust building marketing expert Kristen Beireis! You’ve heard it before…people do business with those they know, like and trust. You know this and believe it, but did you know, that without even realizing, you could you be making simple, every day mistakes in your marketing and your networking that kill that all important trust factor? Expert Kristen Beireis understands the power of living authentically and getting your message out in the world in a way that will attract the right customers and repel the wrong ones. Register for the call here and feel free to invite friends and colleagues too. All are welcome!


REPLAY AVAILABLE - ”How to Engage and Fascinate Your Listener in 30 Seconds or Less” with sales expert and media trainer Ann Convery

Adrian MillerWe all know that getting the attention of target prospects is the key to turning them into paying clients. But how do you say what you do in such a way that not only gets people’s attention but also WOWS them so they remember you and want to buy from you, rather than your competitor? Ann Convery is an international speaker, author and trainer who shows business owners how to capture more clients in the first five minutes of conversation. Ann was my guest on the March Smart Networking Shift call and she was FANTASTIC! She gave the BEST explanation I’ve ever heard about how to talk about what you do so people will respond. I really encourage you to listen to this call right away! Click here to get the replay (limited time only).


“Becoming an Authentic Connector” by Liz Lynch 

I used to cringe when people would refer to me as a “connector.” To me, that meant I was someone who networks 24/7, is obsessed with meeting famous people, and amasses a huge Rolodex for my own purposes, and that is so NOT me. If you’ve read Smart Networking you know that I wrote it for people who don’t want to network all the time but want to be authentic and giving when they do.
Over the years though, I came to realize that in fact, I AM a connector, just a different sort.  I like helping others connect. Connect to other people, connect to information, connect to new audiences. And I love creating environments like my Monetize Your Expertise event in Philadelphia last year, and my Sun and Strategy Mastermind in Florida the year before that where the people in the room really open up, contribute ideas and collaborate with each other, and form lasting relationships in a very short amount of time. 
So I guess I’m more of a “connection catalyst!” 
What’s so important about being a connector? Part of what makes people WANT to work with you is your interest and commitment to building mutually beneficial relationships where you help advance the goals of others in the best way that you can. In the process, you actually end up advancing your own goals as well. 
Being a connector is easier than you think. You don’t need a huge Rolodex or any special resources or super powers. What’s more important is the willingness and the openness to share what you do have. Here are 4 different options to try:
1) Online. Social networking sites like Twitter and Facebook make it so easy to share other people’s articles, posts and promotions with your followers, fans and friends. On Twitter, you can retweet a post with a few simple key strokes, while on Facebook, you can click the “Like” button, make a comment or share a post on your own wall. On LinkedIn, you can forward the profile of one contact to another to make an introduction. Don’t underestimate the power of these activities just because they take mere seconds to execute.

2) Informal meetings. A great technique I heard from a friend is to plan a monthly breakfast or lunch with a colleague or two, and each one brings another person along to introduce to the group. It’s a fun, low-key way to connect who you know with people they should know and to expand your own network as well.

3) Large events. Ten years ago, a friend and I joined forces and partnered with a local professional association to start a networking group specifically for independent consultants. Hosting monthly events with guest speakers helped me bring folks together in a structured way to learn, to meet each other and to support our businesses. While the group no longer exists, the relationships we’ve made are still there.

4) Connector’s choice. Find something you enjoy doing and be a connector around that. Like to read? Start a business book club in person or virtually. Love art? Organize regular visits to local museums or galleries and spread the word through your email list. Or use to connect with people who share the same interest. I love to learn and interview people about what they do, so one of my favorite ways to be a connector is to host free calls with the people in my network. Every month in the Smart Networking Shift series, I get a chance to connect an expert in my network to an audience who’s hungry for their information. It’s so much fun for me, it hardly feels like work!

What are YOUR favorite ways to be a connector in your networking circle? Post them on my Facebook wall, I’d love to hear your ideas!

© 2012, Liz Lynch International LLC 

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Help Your Organization Build Relationships Successfully and Authentically In Person & Online - Now Booking Seminars and Keynotes for Fall 2012! 

Are you looking for an engaging speaker for your company or organization who can share practical strategies on leveraging social media, building strategic partnerships, and growing your firm or practice through the power of relationships? I love to share insights and new approaches and my talks are ALWAYS content-packed. Sample topics include:

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Let’s schedule a conversation! You can contact me here 

“I show highly-accomplished business professionals how to connect to the right people and attract the opportunities they deserve.”

Background and Bio: Liz Lynch is a top business development expert, networking strategist, speaker and coach. She’s the author of Smart Networking: Attract a Following In Person & Online, and has appeared on CNN, ABC News, Fox Business News, The New York Times, The Wall Street Journal,, and Liz received an M.B.A. from Stanford University and honed her business savvy during her corporate career at prominent firms such as Goldman Sachs, Booz & Company, Time Warner, and Disney.



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